Our Story
When our dearly departed founder graduated from university with a first-class creative writing degree, she had a single vision. During her studies she had become incredibly frustrated with the low quality of online content and accurately predicted that a time would soon come where Google would update its algorithms to weed out poorly written and keyword stuffed material.
She set her sights on creating a content marketing agency with quality writing as its main selling point and The Inky Squid was born.
Kerry Butters may no longer be with us, but her vision still permeates everything we create, and each word we write continues her legacy. Our talented and passionate team of writers and marketing experts works with a global database of clients to develop and promote superior content across a range of industries.
The Inky Squid
Our team is small but perfectly formed and we only invite the very best writers to join us. Each member of The Inky Squid family is educated to at least degree level and knows all too well the importance of combining quality writing with in-depth research and a thorough understanding of the topic.
While we built our reputation on the quality of our writing, it doesn't end there. We back our content creation up with a deep knowledge of the mechanics of digital marketing and employ experts in the fields of social media, graphic design, photography, lead generation, email marketing, social listening, and more.
The Inky Squid has evolved from a creator of high-quality content to a fully featured digital marketing agency - offering all the services our customers need to make sure their brand gets all the attention it deserves.
Our Team
Martin Butters
MARKETING & SOCIAL MEDIA DIRECTOR
Martin graduated from The University of St Mark and St John in 2004 with a degree in English Literature, Theology and Philosophy
John Waldron
CONTENT DIRECTOR
John holds a first-class degree in English with Creative Writing, as well as a Master's degree in Professional Writing which he completed with distinction.
Des Nnochiri
CONTENT WRITER
Des graduated from the University of Leeds in 1988 with a Master's degree in Civil Engineering with Architecture
Gary Smith
SENIOR EDITOR
Gary graduated from Plymouth University in 2016 with a degree in Psychology.
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Latest Blogs
Up to date with whats going, check out our latest blogs
29-03-2023 -
Artificial intelligence has been hitting the headlines in a big way since the end of 2022. Once a rather nebulous concept in the minds of the public, more likely to conjure images of killer science-fiction robots than any real-world application, the release of advanced chatbot application ChatGPT has brought AI into the mainstrea
28-07-2022 -
Introduction
You’re probably familiar in some way with the term “content marketing.” Yet you may be wondering exactly what it is -- and how it’s relevant to you, as a technology company.
07-07-2022 -
Competition is squeezing the bottom line. Inefficient marketing has handicapped the top line. Stuck in between, managed service providers need an efficient, productive, and cost-effective MSP (Managed Service Provider) content marketing strategy to jumpstart business growth.
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We’ve been using The Inky Squid for a while now and Martin and his team have been an invaluable extension to our marketing team. As a small company, our need for help with content development is critical. The quality and detail of the articles they’ve written has been impressive. They’re able to write spot-on articles about an extensive variety of technical topics we request. They’re extremely responsive and the turnaround time for projects has been fantastic. We plan to have a long-term relationship with them.
Beth Powell, Expeed Software
The Inky Squid has been a provider of excellent material for our blog for many years. They have always been responsive to our requests and feedback. Highly recommended!
Doug Nebeker, Power Admin
At net2phone, we have been using The Inky Squid for content writing for a few years and love the service we receive. They produce quality and insightful content with quick turnaround times that helps us maintain an active blog and social media presence for our partners and our customers! The writers are knowledgeable, professional, and fast and I'd recommend their services to anyone looking for help with their content marketing strategies.
Denise Darienzo, net2phone
The Inky Squid is a nice team of marketing experts that quickly and effectively respond to the customer's demands. Their campaigns have a personal touch based on the customer's aesthetic; they're appealing to the eye, informative, and result in good engagement. We're happy with the collaborations we've had so far.
Viktoriya Gorod, Starwind Software
I highly recommend The Inky Squid to anyone looking to outsource or complement their content creation program. Their articles are well researched, interesting to read, and have helped us grow our audience. The quality of their work is outstanding, they are very dependable and I can't say enough good things about this company and their work!
Bill Lewis, New Offerings
