Infographics and Graphic Design
Infographics and Graphic Design
Content marketing goes beyond the written word. Pairing text with graphics increases the retainment of information, which can be crucial when you need to convey a hard-hitting message quickly to a broad scope of audience members.
Infographics put complex and often chaotic information in order. They may centre on industry data, market trends, future predictions, evolutionary timelines, practical solutions or step-by-step instructions. No matter the message, if you need people to remember the important steps or statistics, infographics present that data beautifully and memorably.
Like eBooks and white papers, infographics can be gated with a landing page so you can capture contact information, or can be distributed freely either on your blog page or via email. Either way, infographics help you break up your text-based content marketing efforts with highly-visual assets, setting your brand apart from the competition and projecting the creative side of your company.
Aside from standalone infographics, custom illustrations and other high-quality visuals are hugely important for emphasising your brand identity and capturing audience attention across all your channels and content marketing. Low-quality, overused and impersonal stock imagery is a huge turn-off for online audiences, and negatively impacts how readers react and respond to your content.
Content marketing powered by eye-catching, original design illustrated by skilled professionals brings authenticity and professionalism to your brand, ensuring your content shines out against the dull, clichéd monotony of all the other fluff that's out there.
From featured images on blog posts to email templates, CTAs, landing pages, thumbnails and logos, our talented in-house graphic design team will work in conjunction with you to develop design strategies that resonate with your target audience, and then set to work creating beautiful, powerful, and truly unique artwork for your business.
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Introduction
You’re probably familiar in some way with the term “content marketing.” Yet you may be wondering exactly what it is -- and how it’s relevant to you, as a technology company.
07-07-2022 -
Competition is squeezing the bottom line. Inefficient marketing has handicapped the top line. Stuck in between, managed service providers need an efficient, productive, and cost-effective MSP (Managed Service Provider) content marketing strategy to jumpstart business growth.
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We’ve been using The Inky Squid for a while now and Martin and his team have been an invaluable extension to our marketing team. As a small company, our need for help with content development is critical. The quality and detail of the articles they’ve written has been impressive. They’re able to write spot-on articles about an extensive variety of technical topics we request. They’re extremely responsive and the turnaround time for projects has been fantastic. We plan to have a long-term relationship with them.
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At net2phone, we have been using The Inky Squid for content writing for a few years and love the service we receive. They produce quality and insightful content with quick turnaround times that helps us maintain an active blog and social media presence for our partners and our customers! The writers are knowledgeable, professional, and fast and I'd recommend their services to anyone looking for help with their content marketing strategies.
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The Inky Squid is a nice team of marketing experts that quickly and effectively respond to the customer's demands. Their campaigns have a personal touch based on the customer's aesthetic; they're appealing to the eye, informative, and result in good engagement. We're happy with the collaborations we've had so far.
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