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Artificial intelligence has been hitting the headlines in a big way since the end of 2022. Once a rather nebulous concept in the minds of the public, more likely to conjure images of killer science-fiction robots than any real-world application, the release of advanced chatbot application ChatGPT has brought AI into the mainstrea
Introduction
You’re probably familiar in some way with the term “content marketing.” Yet you may be wondering exactly what it is -- and how it’s relevant to you, as a technology company.
Competition is squeezing the bottom line. Inefficient marketing has handicapped the top line. Stuck in between, managed service providers need an efficient, productive, and cost-effective MSP (Managed Service Provider) content marketing strategy to jumpstart business growth.
Particularly in crisis situations like the pandemic of 2019 novel coronavirus (COVID-19), rapid response to incidents and the fast-tracking of clinical tests and medical research require huge movements of information -- much of it, of a highly sensitive and/or personal nature.
With the use of cloud-based infrastructures and mobile
With print media going out of fashion, more brands are relying on digital marketing to expand their customer bases. Arguably, the best aspect of digital marketing is that it is accessible to businesses of any size, age and budget.
There is no one solution to suit all, but we’ll go over a few options worth considering for any
According to Mordor Intelligence, global spending on managed services is estimated to reach USD 311.32 billion by 2027, at a CAGR of 12.44%. There are several factors that are driving this trajectory of growth.
In an era of strict legislation for businesses, and heightened awareness over issues regarding privacy and data handling on the part of consumers, security has become an important consideration at every level of commerce.
And as we’ll see in this article, business communications has a vital role to play in enterprise security - both internall
Capitalising on the fact that readers tend to respond better to genuinely helpful information than to advertising, content marketers often turn to the whitepaper or eBook, as a vehicle for engaging with their audience, while solving a perceived problem or fulfilling a particular need.
This kind of document is one among several content types that can address the needs
In an article in 2015 — and in a follow-up in 2017 — U.S. venture capital firm Bessemer Venture Partners reflected on why industry-specific cloud software companies like athenahealth, DealerTrack and Guidewire rarely received as muc
Many a sleek, beautifully-designed website has been tanked by poor web copy.
Not everyone can code a backend in Python, but writing coherent sentences is a pretty widespread skill. Unfortunately, this often leads people into the trap of thinking that web copy is the least important thing to worry abou
According to Gartner, who have categorized it a top 10 strategic trend for 2020 and an “unavoidable market state”, hyperautomation is part of a trend that
Statistics on financial fraud in the UK are startling. In 2020, the banking industry stopped £1.6 billion of unauthorised fraud losses in 2020, slightly over two thirds of all attempted fraud. A total of 2.1 million card numbers were compromise
The global market for legal services is growing rapidly and is projected to breach the one trillion dollar mark this year, up from around 850 million dollars in 2017. Legal Tech itself is building
Over half the world’s population was on social media, in some form or the other, by the end of 2021. As significant as this milestone is, businesses have long acknowledged the value of having a presence on social media platforms.
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29-03-2023 -
Artificial intelligence has been hitting the headlines in a big way since the end of 2022. Once a rather nebulous concept in the minds of the public, more likely to conjure images of killer science-fiction robots than any real-world application, the release of advanced chatbot application ChatGPT has brought AI into the mainstrea
28-07-2022 -
Introduction
You’re probably familiar in some way with the term “content marketing.” Yet you may be wondering exactly what it is -- and how it’s relevant to you, as a technology company.
07-07-2022 -
Competition is squeezing the bottom line. Inefficient marketing has handicapped the top line. Stuck in between, managed service providers need an efficient, productive, and cost-effective MSP (Managed Service Provider) content marketing strategy to jumpstart business growth.
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We’ve been using The Inky Squid for a while now and Martin and his team have been an invaluable extension to our marketing team. As a small company, our need for help with content development is critical. The quality and detail of the articles they’ve written has been impressive. They’re able to write spot-on articles about an extensive variety of technical topics we request. They’re extremely responsive and the turnaround time for projects has been fantastic. We plan to have a long-term relationship with them.
Beth Powell, Expeed Software
The Inky Squid has been a provider of excellent material for our blog for many years. They have always been responsive to our requests and feedback. Highly recommended!
Doug Nebeker, Power Admin
At net2phone, we have been using The Inky Squid for content writing for a few years and love the service we receive. They produce quality and insightful content with quick turnaround times that helps us maintain an active blog and social media presence for our partners and our customers! The writers are knowledgeable, professional, and fast and I'd recommend their services to anyone looking for help with their content marketing strategies.
Denise Darienzo, net2phone
The Inky Squid is a nice team of marketing experts that quickly and effectively respond to the customer's demands. Their campaigns have a personal touch based on the customer's aesthetic; they're appealing to the eye, informative, and result in good engagement. We're happy with the collaborations we've had so far.
Viktoriya Gorod, Starwind Software
I highly recommend The Inky Squid to anyone looking to outsource or complement their content creation program. Their articles are well researched, interesting to read, and have helped us grow our audience. The quality of their work is outstanding, they are very dependable and I can't say enough good things about this company and their work!
Bill Lewis, New Offerings
