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Capitalising on the fact that readers tend to respond better to genuinely helpful information than to advertising, content marketers often turn to the whitepaper or eBook, as a vehicle for engaging with their audience, while solving a perceived problem or fulfilling a particular need.
This kind of document is one among several content types that can address the needs
Many a sleek, beautifully-designed website has been tanked by poor web copy.
Not everyone can code a backend in Python, but writing coherent sentences is a pretty widespread skill. Unfortunately, this often leads people into the trap of thinking that web copy is the least important thing to worry abou
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