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How To Write The Perfect Whitepaper

23-01-2022 -

Capitalising on the fact that readers tend to respond better to genuinely helpful information than to advertising, content marketers often turn to the whitepaper or eBook, as a vehicle for engaging with their audience, while solving a perceived problem or fulfilling a particular need.

This kind of document is one among several content types that can address the needs

Four Essential Pillars of Great Web Copy

07-12-2021 -

Many a sleek, beautifully-designed website has been tanked by poor web copy.

Not everyone can code a backend in Python, but writing coherent sentences is a pretty widespread skill. Unfortunately, this often leads people into the trap of thinking that web copy is the least important thing to worry abou

Hyperautomation is the new automation

17-09-2021 -

According to Gartner, who have categorized it a top 10 strategic trend for 2020 and an “unavoidable market state”, hyperautomation is part of a trend that

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