Blog Content
Blog Content
Regular blog posts and thought leadership articles are critical to both brand positioning and lead generation. While your website copy details your products and services, your blog is where you build connections with your prospects and customers, answer their questions and solve their pain points.
Your blog is the human angle of your business. It is a constantly evolving collection of articles that showcase your expertise as you explore your target audience's concerns and develop your voice as a trusted thought leader and problem-solver in your industry.
Well-written, keyword-optimised blog posts also help your search rankings. The more you get featured in search engine results, the more brand exposure you receive and the more traffic you get to your website.
Blog posts sit near the top of your sales funnel, but they support strategies both up and down it. Upstream, your blog informs your social media strategy. You promote your blog on social media, enriching your followers' experience of your brand with thought-provoking articles, how-to posts, listicles, and other content. Downstream, your blog posts serve to entice high-intent readers to learn more about your solutions and services by downloading your gated content, such as eBooks and white papers.
Our blog writing services begin with a consultation with your internal teams so we can learn more about your product, industry and target audience. We then conduct competitive analyses, social listening and keyword research to discover what topics need to be covered to capture web traffic, engage your audience and answer their questions.
At the heart of it all is high-quality, zero-fluff writing. We build campaigns centred around establishing your credibility and professionalism. Our professional writers craft high-quality, compelling blog posts based on the latest industry research and data, all while reflecting your brand's unique personality and message.
Want better qualified leads for your business?
Latest Blogs
Up to date with whats going, check out our latest blogs
29-03-2023 -
Artificial intelligence has been hitting the headlines in a big way since the end of 2022. Once a rather nebulous concept in the minds of the public, more likely to conjure images of killer science-fiction robots than any real-world application, the release of advanced chatbot application ChatGPT has brought AI into the mainstrea
28-07-2022 -
Introduction
You’re probably familiar in some way with the term “content marketing.” Yet you may be wondering exactly what it is -- and how it’s relevant to you, as a technology company.
07-07-2022 -
Competition is squeezing the bottom line. Inefficient marketing has handicapped the top line. Stuck in between, managed service providers need an efficient, productive, and cost-effective MSP (Managed Service Provider) content marketing strategy to jumpstart business growth.
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We’ve been using The Inky Squid for a while now and Martin and his team have been an invaluable extension to our marketing team. As a small company, our need for help with content development is critical. The quality and detail of the articles they’ve written has been impressive. They’re able to write spot-on articles about an extensive variety of technical topics we request. They’re extremely responsive and the turnaround time for projects has been fantastic. We plan to have a long-term relationship with them.
Beth Powell, Expeed Software
The Inky Squid has been a provider of excellent material for our blog for many years. They have always been responsive to our requests and feedback. Highly recommended!
Doug Nebeker, Power Admin
At net2phone, we have been using The Inky Squid for content writing for a few years and love the service we receive. They produce quality and insightful content with quick turnaround times that helps us maintain an active blog and social media presence for our partners and our customers! The writers are knowledgeable, professional, and fast and I'd recommend their services to anyone looking for help with their content marketing strategies.
Denise Darienzo, net2phone
The Inky Squid is a nice team of marketing experts that quickly and effectively respond to the customer's demands. Their campaigns have a personal touch based on the customer's aesthetic; they're appealing to the eye, informative, and result in good engagement. We're happy with the collaborations we've had so far.
Viktoriya Gorod, Starwind Software
I highly recommend The Inky Squid to anyone looking to outsource or complement their content creation program. Their articles are well researched, interesting to read, and have helped us grow our audience. The quality of their work is outstanding, they are very dependable and I can't say enough good things about this company and their work!
Bill Lewis, New Offerings
