Email Marketing
Email Marketing
Email marketing remains one of the most effective B2B content marketing strategies for generating leads and nurturing prospective buyers through the sales funnel. By communicating directly with your contacts, you have a unique opportunity to build lasting relationships, deliver highly-targeted, fully-personalised content to the right people at the right time, and encourage commercial action.
Email plays a powerful role at every stage of the buyer's journey - from the consideration phase where prospects are researching your products and pitting your offering against competitors, through to the purchase stage and onto post-purchase customer retention.
Our content marketing services are designed from the ground up to help you capture contact information and build your email lists. Our strategists then leverage industry-leading email marketing software to segment those lists based on key factors such as job title, demographics, location, website activity, download history and purchase history.
From here, drip email campaigns are put into action to deliver targeted, personalised content to each prospect or customer, with each message designed to keep your contacts interested in your brand offerings. Automatic email replies are sent out to welcome or thank contacts at each stage, with all open rates, click-through rates and successful conversions accurately recorded.
At The Inky Squid, we help you get more out of your email marketing. Our strategists work with you to understand your target audiences, define what content to send to which contacts, and design and manage your campaigns from start to finish. Our professional writers craft the written content, including compelling subject lines and full body text, and our graphic design team build the templates to include rich media and strong, expertly-placed CTA buttons.
Want better qualified leads for your business?
Latest Blogs
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Introduction
You’re probably familiar in some way with the term “content marketing.” Yet you may be wondering exactly what it is -- and how it’s relevant to you, as a technology company.
07-07-2022 -
Competition is squeezing the bottom line. Inefficient marketing has handicapped the top line. Stuck in between, managed service providers need an efficient, productive, and cost-effective MSP (Managed Service Provider) content marketing strategy to jumpstart business growth.
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We’ve been using The Inky Squid for a while now and Martin and his team have been an invaluable extension to our marketing team. As a small company, our need for help with content development is critical. The quality and detail of the articles they’ve written has been impressive. They’re able to write spot-on articles about an extensive variety of technical topics we request. They’re extremely responsive and the turnaround time for projects has been fantastic. We plan to have a long-term relationship with them.
Beth Powell, Expeed Software
The Inky Squid has been a provider of excellent material for our blog for many years. They have always been responsive to our requests and feedback. Highly recommended!
Doug Nebeker, Power Admin
At net2phone, we have been using The Inky Squid for content writing for a few years and love the service we receive. They produce quality and insightful content with quick turnaround times that helps us maintain an active blog and social media presence for our partners and our customers! The writers are knowledgeable, professional, and fast and I'd recommend their services to anyone looking for help with their content marketing strategies.
Denise Darienzo, net2phone
The Inky Squid is a nice team of marketing experts that quickly and effectively respond to the customer's demands. Their campaigns have a personal touch based on the customer's aesthetic; they're appealing to the eye, informative, and result in good engagement. We're happy with the collaborations we've had so far.
Viktoriya Gorod, Starwind Software
I highly recommend The Inky Squid to anyone looking to outsource or complement their content creation program. Their articles are well researched, interesting to read, and have helped us grow our audience. The quality of their work is outstanding, they are very dependable and I can't say enough good things about this company and their work!
Bill Lewis, New Offerings
